It is estimated that there are over 20 million matches on dating apps and websites worldwide, that comes down to approximately 40 million users. India is the 9th largest market for online dating users.
With the fast-food economy and increased internet penetration, these numbers are going to increase multi-fold. Computers are now going instinct and mobiles are definitely the future. With Reliance Jio, smartphone and the 4G internet have become more readily available boosting up the number of smartphone users in the country to an estimated million.
India has come a long way from the days when online dating was more or less limited to sending friend requests to people with good DPs. Then, of course, looking for soulmates moved from scrolling down newspaper classifieds to searching on matrimonial websites.
It looks like the young Indians are finally ready to search their own partners without having parents trawling through websites. India is the fastest growing market for Tinder and the largest in Asia. India, therefore, has witnessed a huge change since it was difficult for women traditionally to even choose their partners.
The success of Tinder has encouraged several entrepreneurs to develop some amazing applications in the online dating segment. These dating apps have attracted an ever-increasing userbase and also huge funding from investors. What may have started as a hook-up movement has quickly and radically transformed the way the generation to come will meet their better halves. A research predicts that one-third of marriages will be a direct result of online dating, there is, of course, no other and more subtle way of expressing interest as swiping right on a profile.
Trash cans Software to build a hookup site overflowing with coffee cups and lunch breaks are getting replaced "Software to build a hookup site" extra work sessions.
Being busy is normalcy and probably a pride but this leaves little scope for meeting offline. This means that there are at least a billion swipes. With a demand as high as this, there is a lot of scope for entrepreneurs and startups to take a dive into this market and make it.