Sociologist Erin Hatton says Rolling Stone offers a useful window into how women and men are portrayed in popular culture. These findings may be cause for concern, the researchers say, because previous research has found sexualized images of women to have far-reaching negative consequences for both men and women.
The Sexualization of Men and Women on the Cover of Rolling Stone," which examines the covers of Rolling Stone magazine from to to measure changes in the sexualization of men and women in popular media over time. It is not explicitly about sex or relationships; foremost it is about music.
But it also covers politics, film, television and current events, and so offers a useful
Hypersexualized representations by the media into how women and men are portrayed generally in popular culture.
After analyzing more than 1, images of men and women on Rolling Stone covers over the course of 43 years, the authors came to several conclusions.
First, representations of both women and men have indeed become more sexualized over time; and, second, women continue to be more frequently sexualized than men. Their most striking finding, however, was the change in how intensely sexualized images of women -- but not men -- have become. In order to measure the intensity of sexualized representations men and women, the authors developed a "scale of sexualization.
Based on this scale, the authors identified three categories of images: In the s they found that 11 percent of men and 44 percent of women on the covers of Rolling Stone were sexualized. In the s, 17 percent of men were sexualized an increase of 55 percent from the sand 83 percent of women were sexualized an increase of 89 percent.
Among those images that Hypersexualized representations by the media sexualized, 2 percent of men and 61 percent of women were hypersexualized. This is problematic," Hatton says, "because it indicates a decisive narrowing of media representations of women.