The Hookup is a collaborative project reaching young people in California with valuable sexual and reproductive information and linkage to local resources. Due to limited access to subscriber contact information, it has been a challenge to Mobile text hookup the program. The aims of this study were to determine the feasibility of using text messaging short message service, SMS as an evaluation tool for an educational text message-based program and to evaluate the program itself.
All subscribers of Hookup were sent four survey questions via SMS about age, gender, location, referral source and behavior change. An incentive was offered for completing the survey and an opt-out option was provided in the initial message.
A total of The survey methodology initiated a high response rate from The Hookup subscribers. The survey was able to provide data about subscribers in a short time period at minimal cost.
The findings also support using SMS to provide young people with sexual health "Mobile text hookup" messaging and linkage to health services. Mobile phone use has exploded in the United States US and across "Mobile text hookup" world in the last decade, providing a cheap, easy and fast way to communicate with others.
The volume of texting among teens has risen from 50 texts per day in to 60 texts in for the median teen texter. This far surpasses the frequency with which they use other forms of daily communication [ 23 ]. Preliminary data has shown that SMS can be used successfully to increase knowledge around reproductive health issues [ 45 ], as well as to promote short-term behavior change for sexual and reproductive health [ 6 - 8 ].
Behavior changes included intent to use condoms, increased access to reproductive and sexual health services, including sexually transmitted disease STD and HIV testing, and intent to have fewer sex partners. Another randomized control study in Australia, which used SMS as a health promotion tool, found a significant increase in STD knowledge and STD testing in the intervention group as compared to the control [ 10 ].
There exists a small yet limited database of using SMS for sexual health research in the context of randomized control trials [ 11 ].
Such information has typically been collected through surveys and interviews conducted face to face, by telephone, or online. These methods have the disadvantage of being costly and time consuming. Additionally, response rates to telephone surveys have continuously declined over the past decade [ 1415 ]. As SMS is the most commonly used mobile app worldwide, extremely fast and highly reliable [ 16 ], known to be opened and Mobile text hookup in short time after delivery [ 17 ], this study aimed to discover if SMS could be a feasible tool to use to collect user data, particularly from a program concerning sensitive content around sexual and reproductive health for
Mobile text hookup. The goals of the program are to connect users with relevant and accurate sexual and reproductive health information, and serve as a convenient, confidential resource for accessing local clinics that offer free or low-cost sexual and reproductive health services.
Subscribers are also linked to Teensource, a youth-focused sexual health website, for further information. All content for the messages is developed through inputs from the youth community and reviewed by internal medical, sexual health, and adolescent experts. Promotion of the Hookup was conducted through outreach in school-based health centers, other community-based partnerships using print materials, social media, and through the Teensource website.
To increase sign-ups, we Mobile text hookup branded youth-selected collateral such as lip balm, palm cards, condom tins, and keychains. This has posed a challenge in evaluating the program, and led to Mobile text hookup design of an SMS-based survey tool. The aims of this study were: At the time of the survey in JanuaryThe Hookup had subscribers receiving weekly messages.
The evaluation team, comprised of members from the community, CFHC and YTH, identified and developed the survey questions Textbox 1 adhering to the character limitation of a standard text message in the United States. No tip this week. Your turn to help the Hookup! Answer all and you can win prizes.
Text stop 2 end. Text back ZIP then ur zipcode to tell us where ur at!
A friend tell u? How has the Hookup changed u? Thx 4 helping us make Hookup better 4u! Back 2 ur regular tips next week! The evaluation format included an introductory text message with an opt-out option, four survey question messages and a concluding message.
The first three questions had limited response options, while the fourth "Mobile text hookup" was open-ended. The text evaluation was conducted on the day and at the same time that the usual weekly messages were released.
The evaluation team additionally tracked response time for completing the survey and compared it to traditional survey data collection methods. The three main questions that the evaluation of the program looked to answer were: Throughout the program, YTH collected aggregate process data during the first year of operations to track overall program usage. This included the number of new subscribers, opt-outs, and clinic searches. In order Mobile text hookup evaluate the program by answering the evaluation questions, in YTH and CFHC designed and conducted the following survey to understand the demographics of the population, how they heard about the program, and potential impact in terms of behavior change.
For the program evaluation, The Hookup subscribers were asked to answer four questions about their Mobile text hookup and gender, location, referral source, and behavior change efforts using an SMS survey via their mobile phones Textbox 1.
In total, Hookup subscribers were invited to participate in the survey, of those The results appear to indicate that The Hookup is reaching the target population of California youth with a higher female than male representation. This finding has guided improved program promotion to reach males.
Due to the multi-faceted promotion plan, the question assessing how users heard about the Hookup was left open-ended. The main sources of referral to the campaign were: This has resulted in enhancing school-based partnerships for The Hookup promotion, as well as increased web-based promotion efforts.
Feasibility of SMS Evaluation: This study demonstrates the feasibility of using text messaging for evaluating health campaigns in terms of response rates, turnaround time, and ability to reach the "Mobile text hookup" audience.
As compared to online surveys, the response rate was comparable and the turnaround time was much faster Mobile text hookup 1213 ]. Evaluation of The Hookup: The findings on sources of referral to
Mobile text hookup indicate that teachers and other school staff have been key in promoting the uptake of this program among youth.
The challenges to using SMS as a survey tool include fitting questions and potential responses within the character limit of text messaging and accounting for the loss of respondents as the number of questions increase. Our findings indicate the need to keep the surveys short and the questions clear to minimize drop-out rates.
Additionally, the methodology may have presented a selection bias in those who chose to respond, potentially posing a threat to validity.
Although preliminary calculations indicate that this method could be cost-effective, more in-depth study is needed to conduct a cost-effective analysis of text messaging for program evaluation.
Using SMS messaging for prevention has high potential for reaching young people consistently and supporting their decision making process around their sexual and reproductive health.
SMS messaging shows immense potential to increase access to free and low cost health care, and increase knowledge in the United States among hard to reach populations such as adolescents. With text messaging being seen as a low cost, viable method of reaching communities with valuable information and critical resources, this study sheds some light on actual field experience through a functioning statewide campaign, as Mobile text hookup to a pilot demonstration
Mobile text hookup. We would like to acknowledge the support from Hipcricket, a mobile marketing and advertising company that allowed us to use SMS to reach underserved youth and conduct the evaluation.
National Center for Biotechnology InformationU. Published online Nov 3. Author information Article notes Copyright and License information Disclaimer. This is an open-access article distributed under the terms of the Creative Commons Attribution License http: The complete bibliographic information, a link to the original publication on http: See editorial " The Medium and the Message: This article has been "Mobile text hookup" by other articles in PMC.
Abstract Background The Hookup is a collaborative project reaching young people in California with valuable sexual and reproductive health information and linkage to local resources. Objective The aims of this study were to determine the feasibility of using text messaging short message service, SMS as an evaluation tool for an educational text message-based program and to
Mobile text hookup the program itself.